The National Strategy on Highway Safety called Toward Zero Deaths (TZD) was officially rolled out nationwide in 2015. The TZD plan provides countermeasures in education, engineering, enforcement, and emergency medical services (EMS) for organizations, businesses, and individuals to reduce deaths on our roadways from over 33,000 each year to zero.
“The philosophy behind Toward Zero Deaths is until our roads are absolutely free of fatalities, our work is not finished,” said Bud Wright, executive director of the American Association of State Highway and Transportation Officials (AASHTO). “Our aim is that the united effort of these organizations will reduce highway fatalities at a much faster rate.”
Many states have zero-based traffic safety efforts underway. Support Virginia’s effort to “Arrive Alive” through participation and awareness in both your company and public campaigns.